Ask Any Parent, Business Owner, or Songwriter: a Lot Goes Into a Name!
Author
May
2017
You might be wondering how we arrived at the name TimTam, especially if you’ve enjoyed the popular cookie of the same name outside the United States. Cookies might provide some fleeting mental therapy on a stressful day, but that has **_nothing to do_** with TimTam recovery! The backstory of how we arrived at TimTam for our first product and brand is quite interesting.
When we were first introduced to the TimTam prototype, it was a crude, saw-like power tool with a ball-like object on the end. It looked a bit like a torture device, and we thought, “there’s no way this is going to sell.” At the time, we were seated in a crowded café, and the couple seated behind us were clearly frightened when we pulled out the prototype and began brandishing it. Upon reflection, it must have looked like a weapon or something!
We quickly calmed the couple down and reassured them that we were on a mission of healing and therapy, not mass destruction. We explained to the couple, named Tim and Tam, how the device would be used. Tam’s immediate response was, “my shoulders are so sore.” So naturally, we gave her an impromptu session. She promptly said, “Where can I get one!” The product’s value was apparent even in the prototype stage. And Voila, TimTam was born!
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According to the National Strength and Conditioning Association, a warm-up is defined as “preparatory activities and functionally based movements that are specifically designed to prepare the body for exercise or sport”. Designing an adequate warmup is usually dependent on the athlete’s needs, goals, and abilities.¹ The goal is to mentally and physically prepare the athlete for a training session or competition; while reducing the risk of injury. Benefits of a well designed warm-up are as follows:²
Psychological readiness and preparation
Increased blood flow to active muscles
Increased strength and power output
Improved joint range of motion
Increased core temperature
Enhanced oxygen delivery
Faster muscle contraction and relaxation
There are many warm-up procedures that a coach or athlete may implement into their training routine. Learning about the advantages of different procedures is crucial to building an effective warm-up specific to yourself or another individual. This article will discuss traditional procedures like static and dynamic stretching; as well as some newer modalities aiding in the speed and effectiveness of a warmup.
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Coaches, trainers and elite athletes use massage therapy during training to speed recovery. TimTam makes professional grade therapy products for professional athletes, trainers, therapists & consumers. Our patent pending device and attachments will add another layer to your fitness regime or simply unlock the holistic benefits of massage therapy.
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